SECOND EDITION

THE BUSINESS
OF LEARNING

How to Manage
Corporate Training
to Improve Your Bottom Line

A Practical Guide to Applying Business
and Economic Concepts to Learning

David L.Vance, Ph.D.

Poudre River Press
WINDSOR, COLORADO

“Second Edition: © 2017 David Vance. Printed and bound in the United States of America. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by an information storage and retrieval system—except by a reviewer who may quote brief passages in a review to be printed in a magazine, newspaper, or on the Web—without permission in writing from the publisher. For information, please contact David Vance at Poudre River Press, 2123 Cape Hatteras Court, Windsor, CO 80550; 970-217-4692.

Although the author and publisher have made every effort to ensure the accuracy and completeness of information contained in this book, we assume no responsibility for errors, inaccuracies, omissions, or any inconsistency herein. Any slighting of people, places, or organizations is unintentional.

ISBN (Printed Book): 978-0-9845853-0-4
ISBN (eBook): 978-0-9845853-1-1
LCCN 2017938476

First Edition: © 2010 David Vance
ISBN (Printed Book): 978-0-9845853-7-3 • ISBN (eBook): 978-0-9845853-8-0 • LCCN 2010929142

ATTENTION CORPORATIONS, UNIVERSITIES, COLLEGES, AND PROFESSIONAL ORGANIZATIONS: Quantity discounts are available on bulk purchases of this book for educational, gift purposes, or as premiums for increasing magazine subscriptions or renewals. Special books or book excerpts can also be created to fit specific needs. For information, please contact David Vance at Poudre River Press, 2123 Cape Hatteras Court, Windsor, CO 80550; 970-217-4692.

Dedication

THIS BOOK IS dedicated to my wife, Barb, to my son, Andy, and to my brother, Tom, for their unwavering support and love.